.NEARLY ONE BILLION people are actually directing their votes in India's standard vote-casting. It is the greatest democratic exercise in past-- and also might also be the best costly. Investing is actually expected to get to 1.35 trn rupees ($ 16bn), according to the Facility for Media Studies (CMS), an Indian charitable. That will be actually more than double the amount devoted in the previous election in 2019 and also even go beyond the money sprinkled in United States's presidential election in 2020. Why carry out Indian political parties spend such substantial sums?